Alka Seltzer Monday Morning Quarter Back

Alka-Seltzer has been one of my favorite brands to work on as I helped grow their brand voice and social presence. Especially when we were tasked with writing scripts for Shannon Sharpe. During the 2022 NFL season, Alka-Seltzer knew people would be throwing caution to the wind and overindulging, not to mention braving the cold weather. So they enlisted Shannon Sharp to be their Monday Morning Quarter Back to throw people some great deals and symptom relief after a weekend of too much tailgating.

The activation and sweepstakes went live on Twitter with significant engagement while also doubling our follower count. Check out our feed here!

Creative Director: Dan West

ACD: Sydney Olstad

Senior Copywriter (Me): Steph Piperis

Senior Art Director: Wejdan Ba-Arma