Astepro Allergy - Feel Sexy Fast

Allergies are the worst third wheel. So when the moment strikes, you need something that will get you back to feeling sexy, fast. This is how we launched a new fast-acting nasal allergy spray, Astepro. Inspired by the tropes we all know and love from fragrance ads, we created video and social content featuring former White Lotus guest, Meghann Fahy. We even created our own fragrance, La Spontanéité, to drive it all home. That way, when you’re running out the door you have the two things you need to feel sexy fast: perfume, and a nasal spray.

Creative director: Dan West

Associate Creative Director: Kristen Gaerlan

Art Director: Cal Ripp

Senior Copywriter: Steph Piperis (me)

Results: 1.7+ Billion Earned Impressions • 110.6M Video Views • 734% Increase in Social Followers • 1000+ Giveaway Entries • 73 Media Placements