During my last year in college, I got to work on a campaign for Mary Kay cosmetics for the National Student Advertising Competition which came in 4th in the country. So when I found out I would be working on a spot for Avon, Mary Kay’s direct competitor, I was excited.
For this spot, we had to launch their new catalogue that features all real Avon Representatives and show that Avon is about more than just makeup. The spot ran on social media and was shown at Avon’s annual RepFest event to a standing ovation.
Copywriter: Steph Piperis (me)
Art Director: Kendall Konenkamp
Creative Director: Amy Su