Client: National Student Advertising Competition; Mary Kay
Task: Create an integrated marketing communications plan for Mary Kay cosmetics to change perception and increase purchase among women 18-25.
My Role: Head Copywriter for print, television, and digital. Wrote headline featured throughout our campaign.
Our Strategy: With all the beauty brands telling women how they should look, we position Mary Kay as the first beauty brand to listen.
Awards: 1st Place district competition, 1st Place semi-final round, and 4th Place nationally.