I got the opportunity to work on the SlimFast Keto launch which included print, social, and a sound design TV spot that shows the day in the life of someone on SlimFast Keto.

Now, SlimFast Keto is so popular, they have an inventory problem in stores.

Copywriter: Steph Piperis (me)

ACD Art Director: Chris Martin

Creative Director: Matt Cassatta

Here are some print ads that never got to run, but were some of my favorites.