I got the opportunity to work on the SlimFast Keto launch which included print, social, and a sound design TV spot that shows the day in the life of someone on SlimFast Keto.
Now, SlimFast Keto is so popular, they have an inventory problem in stores.
Copywriter: Steph Piperis (me)
ACD Art Director: Chris Martin
Creative Director: Matt Cassatta
Here are some print ads that never got to run, but were some of my favorites.