Betterment At Work Ambassadors

In a rare B2B moment, I got to write and work on a TV spot, testimonial videos, and social videos for Betterment at Work (aka our 401(k)) featuring real CEOs that offer the 401(k) to their employees. We had two on location shoots with the CEO of ThirdLove, and the CEO of Enchanted Fairies. We were able to capture footage for case studies, short testimonial ads and videos, and social editorial-style social content that we posted on our channels as well as used for paid social assets.