Betterment At Work Ambassadors

In a rare B2B moment, I got to write and work on a TV spot, testimonial videos, and social videos for Betterment’s 401(k), featuring real CEOs that offer that 401(k) to their employees. We had two on location shoots with the CEO of ThirdLove, and the CEO of Enchanted Fairies, capturing footage for case studies, short testimonial video ads, and social editorial-style social content that we posted on our channels as well as used for paid social assets.