The Betterment Effect

You know that feeling when you don’t have to worry about your money? When you know it’s not lazy to use automated investing, just smart? That feeling when you’re not stressed about picking stocks or being glued to the market? Focusing on your life more than your money, that’s the Betterment Effect. This campaign has the legs to take on many forms. Working with the Brand Creative Team at Betterment, I wrote spots featuring future pro golfer, Jackson Koivun, radio airing during the Super Bowl, and display and paid social ads that hit a lower funnel audience while still grabbing attention and building equity in the campaign.

Don’t forget to listen to the radio at the bottom!