The Betterment Effect
That feeling you get when you realize investing and saving doesn’t have to be hard work, that’s the Betterment Effect. And it’s a campaign that can take on many forms.
Form 1: CTV and paid social spots telling us that when investing isn’t a worry, you’ll have more time for your other worries.
Form 2: CTV and paid social spots telling us that automated investing isn’t lazy, it’s just smart. And really easy.
Form 3: Paid social ads telling us that with Betterment, you can feel smart, and focus on your life while we focus on your money.
